Taylor Morrison's Stephanie McCarty Wins First-Ever Builder CMO of the Year
Zonda named Taylor Morrison's chief marketing officer Stephanie McCarty the inaugural CMO of the Year, recognizing her brand leadership in home building.
Zonda, a CoStar Group company, has named Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, as the first-ever CMO of the Year honoree from Builder magazine, the organizations announced October 12 from Newport Beach, California.
The award acknowledges McCarty's role in reshaping marketing strategy and brand communications within the residential home building sector. Zonda cited her transformative leadership and bold approach to brand innovation as distinguishing factors in her selection for the inaugural honor.
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The recognition carries added significance as the first of its kind from Builder, a publication that covers the home construction industry. Establishing a CMO of the Year category signals a broader industry acknowledgment that marketing leadership has become a critical competitive differentiator among major home builders.
Taylor Morrison, one of the largest publicly traded home builders in the United States, has operated in a demanding environment marked by shifting buyer demographics, affordability pressures, and evolving digital engagement expectations. McCarty's communications role spans both external brand positioning and internal corporate messaging, a dual mandate that industry observers have increasingly linked to stronger buyer conversion and brand loyalty.
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